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Ensuring Correct SEO Metadata Display on Social Channels

Overview

The issue involves SEO metadata not displaying correctly when sharing community URLs on social channels. The metadata, including the SEO title, description, and designated image, is not being pulled as expected. This typically occurs when SEO-specific fields are not set correctly or due to caching by social platforms. The solution involves ensuring proper configuration of SEO fields and using debugging tools to verify metadata display.

How Aurora SEO Metadata Works

By default, Khoros Aurora sets the SEO title and description for a post based on the post’s title and a snippet of its content, unless you explicitly specify them. You can define these properties when creating or editing posts. The SEO title is what appears in search results, while the main title is what users see when they visit the post. For more details, please see About Aurora SEO.

Ensuring Correct Metadata for Social Sharing

To ensure that the correct metadata (title, description, and image) is used when sharing your Community URLs on social platforms, please follow these steps:


  1. Set SEO-Specific Fields: When creating or editing a post, make sure to fill in the SEO-specific title, description, and canonical URL fields. This helps search engines and social platforms pull the correct information. 
  2. Configure SEO Settings: Review your community’s SEO configuration to ensure that metadata is being set as intended. 
  3. Avoid Metadata Duplication: If you have multiple posts with similar titles or descriptions, consider appending the topic ID or another unique identifier to your meta tags to avoid duplication and improve search ranking. 
  4. Designated Image for Social Sharing: Ensure that the image you want to display is set as the designated image in the post’s metadata. Social platforms typically look for the og:image tag. If your platform supports it, verify that this tag is correctly populated.
  5. Testing Metadata: After making changes, use tools like Facebook’s Sharing Debugger or Twitter Card Validator to test how your URLs will appear when shared. These tools can help you identify if the correct metadata is being pulled and highlight any issues with your tags.

If the metadata is set correctly in your posts and the issue persists, it may be due to caching by the social platform. In such cases, using the sharing debugger tools mentioned above can force a refresh of the metadata.

Frequently Asked Questions

Q1: How do I ensure the correct metadata is displayed when sharing URLs?
A1: Set the SEO-specific title, description, and canonical URL fields correctly in your posts. Use tools like Facebook’s Sharing Debugger or Twitter Card Validator to test and verify the metadata display.

Q2: What if the metadata is still incorrect after setting the fields?
A2: If the metadata is set correctly and issues persist, it may be due to caching by the social platform. Use sharing debugger tools to force a refresh of the metadata.

Q3:How can I avoid duplication of metadata?
A3: Append a unique identifier, such as a topic ID, to your meta tags to avoid duplication and improve search ranking.
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  1. Ciprian Nastase

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